Alexa Rank Is Gone: How to Check Website Traffic and Rank in 2026

For years, bloggers submitted and "claimed" their site on Alexa to get an Alexa Rank, a number many people used to judge how popular a website was. That's no longer possible: Amazon retired Alexa.com and Alexa Rank on May 1, 2022. If you came here looking for how to submit your blog to Alexa, this guide shows what to use instead to measure your own traffic and to estimate other sites' popularity.

Measure your own site (accurate data)

For your own website, use tools that read real visits instead of third-party estimates. All of these are free.

Add Google Analytics to Blogger

1. Create a GA4 property at analytics.google.com and add a Web data stream for your blog address.
2. Copy the Measurement ID. It looks like G-XXXXXXXXXX.
3. In Blogger, open Settings → Basics → Google Analytics Measurement ID, paste the ID and save.

If your theme doesn't include Blogger's analytics tag, add Google's tag manually just before </head> in Theme → Edit HTML:

<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'G-XXXXXXXXXX');
</script>

Estimate any website's traffic and rank

For sites you don't own, such as competitors or a site you're thinking of advertising on, these services estimate traffic from panels, browser data and search data. Treat the numbers as rough comparisons, not exact counts, especially for small sites.

What to track instead of a single rank

A global rank says little about whether your blog is growing. These numbers are more useful:

• Organic clicks per month (Search Console): your main growth signal for a tutorial blog.
• Top queries and pages: shows which topics to write more about and which posts to update.
• Average position for your key pages: posts sitting on page 2 (positions 11 to 20) are the best candidates for an update.
• Engaged sessions and returning users (Analytics): shows whether readers find your content useful.

Is there any way to get an Alexa Rank now?

No. Alexa's website and its API were shut down, and sites that still show an "Alexa rank" are displaying old or made-up numbers. Remove any Alexa widget or verification code from your theme: it loads nothing now and can slow down your page.

Which traffic tool do you rely on? Share it in the comments.